Planning your business or product launch

Planning your business or product launch

Whether you're launching a new business or a new product within an existing business, the New Year is a great time to do it. You can feel like you're starting with a clean slate and you might even be able to take advantage of customers' New Years resolutions.

Everybody knows that planning your launch is important, but too many leave things at that. They launch and go about their day-to-day business.

I'm sure you know you need to plan your goals, strategies and tactics, but have you thought about how you'll execute the tactics, measure your success, and adapt your plans based on results?

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9 reasons not to use Facebook as your business website

9 reasons not to use Facebook as your business website

Let me begin by saying having a Facebook page is better than nothing, and you would be surprised how many businesses have nothing. Having said that, though, we don't recommend using your Facebook page as your business website.

While most businesses will benefit from having a Facebook page, you should use it to complement your own website, to share helpful or fun information with customers, and to help drive traffic to your own site - not as your primary web presence.

Just a few of the reasons you shouldn't replace your business website with a Facebook page include:

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How much should I budget for my website?

How much should I budget for my website?

Spending money on a website can be a scary thing. The range of costs is so vast, how do you know how much you should be spending on your site? It also doesn't help that many web design companies will just charge you as much as they think they can get away with.

When we ask what your budget is it's not so we know how much we can get away with charging you. There are multiple solutions for most website features and functions, and budget plays a big part in choosing which is your best fit. We're a division of Glerin, a custom web, design, and marketing company. Some clients are best suited for a Ballowax site whereas others are best suited for a Glerin site.

Think of it as building a house: you wouldn't just ask a builder to give you a quote for building a house without considering your budget.‚Äč

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