Let me begin by saying having a Facebook page is better than nothing, and you would be surprised how many businesses have nothing. Having said that, though, we don't recommend using your Facebook page as your business website.
While most businesses will benefit from having a Facebook page, you should use it to complement your own website, to share helpful or fun information with customers, and to help drive traffic to your own site - not as your primary web presence.
Just a few of the reasons you shouldn't replace your business website with a Facebook page include:
- Loss of control. By having just a Facebook page rather than using Facebook in conjunction with your website, you're giving up a large amount of control over your business. You're basically giving Facebook control over your online presence. You would never do that with some other facet of your business, so why would you do it with your face to the world?
- You're bound by Facebook's terms of service, regardless of how they change. This goes along with the previous point, but bears reminding. Regardless of how the terms of service change, you'll be bound to them if you want to continue to use the service. If you've got all of your resources in it, it will be much harder to say no.
- You have access to Google Analytics and other data on your own website. You can see things like what people are looking at, how long they're on pages, how they got to your site, and where they are geographically.
- You can't export your Facebook page and its contents to another service like you can most websites. You're stuck. By having a company like us develop your website on a content management system, you can not only login through your browser to make updates, you can most likely move the website to another company if you wanted to. (There are some exceptions with some proprietary services).
- There's more opportunity to promote your brand on your own site. You'll have full control over what you want to say, where you want to say it, and what you want it to look like. You can have as many pages as you want, and add as many features as your imagination and wallet will allow: shopping cart, blog, reservation system, support ticket system, message board, etc.
- You can set up automated marketing on your site. Using automated marketing, you can show the right content to the right people at the right time. You can discover exactly who is visiting your site, and segment site visitors into various lists. That will allow you to show different types of content to different types of visitors. If you've ever shopped on Amazon, suggested products is one example of automated marketing.
- You can improve Search Engine Optimization. By making certain changes on your site, you can rank higher in search engine placement for very targeted keywords. It's an ongoing process, but very profitable.
- It enables integrated marketing, where all of your marketing works together. You can even set up specific site pages for specific marketing campaigns. One ad might send the visitor to
yourdomain.com/somepageand another might send them to
yourdomain.com/someotherpage. This lets you tailor your message to the goals of that ad campaign.
- Not having a website casts a shadow of doubt on your business. Let's face it - every business is expected to have a website now. Just as when phones first came out there were many businesses who didn't have one ("who needs that?"), today you would never consider not having a phone line for your business. The world changes and you must adapt to survive.
The end goal is always your own site. You don't have to spend a fortune, though. Our budget-conscious sites for small businesses start at just $500 for the simplest option! Take a look at the pros and cons of each option.